Way to Go! is a three-year program to reduce drive-alone trips in Marin County and increase bicycling, walking, carpooling and transit use. The program is reaching Sausalito in 2008, Larkspur and Novato in 2009, and San Rafael in 2009.
The Way to Go! program invites residents of the target areas to order a customized information packet containing an event calendar, a walking and bicycling maps, a bicycling guide, and numerous transit maps and schedules. Customized packets are assembled and delivered to residents at their home, along with an incentive gift of their choice.
In addition to the customized information packet, Way to Go! also hosts numerous community activities such as group walks, guided bicycle rides, and classes and workshops. Way to Go! staff appear at community events and visit community groups to answer questions about walking, bicycling, and transit use.
For the first year of the program, all 8000 residents of the town of Sausalito (CA) were invited to participate by ordering a customized travel resources packet (844 packets were delivered to residents’ homes by bicycle) and/or participating in one of 23 different events (including guided walks, rides, and classes). Over 15% of residents participated in the program, and participants reported that the program motivated them to walk, bicycle and take transit more often.
Way to Go! is a major part of WalkBikeMarin (Marin County’s implementation of the Nonmotorized Transportation Pilot Program), and is a cooperative effort between Marin County, the Cities of Sausalito, Novato, Larkspur and San Rafael, Golden Gate Transit, Marin Transit, Chambers of Commerce, and numerous other community partners.
Visit the Way to Go program website at
http://www.walkbikemarin.org/waytogo/
