If you build it, they will come, but if you tell people about it, they will come in droves. Our unique Programs Team offers high-quality, customized bicycling and walking education, encouragement, and marketing services.

Alta’s Education and Encouragement Services include:
Safe Routes to School

Alta's Safe Routes to School services offer a uniquely complete package. In addition to outstanding infrastructure improvements, we have a specially-trained team available for the other 4 Es: Education, Encouragement, Enforcement, and Evaluation.

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Business Services

The economic, safety, and health benefits of investments in walking, transit, and bicycling are translating into a better bottom line for business.
Alta is ahead of this curve, providing evaluation and consultation services in active transportation for public and private sector clients.

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TDM and Smart Trips

Alta specializes in residential and employer TDM programs, with particular expertise in individualized marketing (also known as “SmartTrips”) programs.

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Public Health

Alta staff work to help make the healthy choice the easy choice by developing policy-level interventions, Complete Street designs, and programs that transform communities.

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Economic Impact Studies

Alta’s economic analysis tools quantify the benefits of active transportation, using dollar values to communicate the value of investing in walking and bicycling.

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Campaigns and Marketing

Alta's programs and graphic design teams work together to develop, design, and implement memorable campaigns, from brand and message development through to print management, media buys, and community outreach.

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Funding Assistance

Alta offers our clients grant-writing specialists who have assisted jurisdictions in acquiring more than $120 million in grant funding.

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